PPC PPC

Why is Your CPC Decreasing and CPA Increasing During COVID-19?

Although we don’t have any conclusive data as to why we’ve seen a decrease in average CPC’s metrics over the last few weeks, we can assume this trend has occurred due to fewer advertisers on the Google Ads and Facebook Ads platform and/or advertisers having less budget and thus bidding less.

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Why Choose Google Shopping Ads?

Since launching in 2012, Google shopping ads have continued to prove that they're a useful marketing tool for a massive number of businesses globally. Using this platform typically grants extended brand exposure and significant growth, often helping merchants to outdo their competition. But what are shopping ads? And what are some of the main benefits of using this to advertise your products online?

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Will Google always show my search ad extensions?

Ad extensions are something I get asked about ALL the time. How do they work? When will they show? What do they do? There are a number of different extensions available so I won't go into detail about each and every one but will cover all the most common.

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Five ways you'll ruin your Google Ads campaign!

We know that engagement drops quickly if your website is not shown on the first page of results, and the best way to guarantee you will be seen right at the top of the search engine is to purchase real estate on the front page as part of the Google Ads campaign.

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How quickly should I see results from my PPC Campaign?

If I had £1 for every time I was asked this question I would be a very very rich freelancer! This is not a question that requires a straightforward answer and as with any advertising there is no guarantee of ROI when advertising through Google Ads.

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