Here are our top marketing tips for podiatrists and some marketing strategies you might not have already thought of for your podiatry business.

When looking for a marketing agency, either locally here in Lincolnshire or on a broader national scale, you'll want to know what exactly you're looking for - both from the style and working relationship of the agency to the services you require.

Looking for a local marketing company? The purpose of this blog is to provide free help and advice on how to find a local marketing agency to help your business grow during and beyond this extremely unpredictable and worrisome time.

Growing your business to reach your goals and targets is key to most self-employed individuals. But, there will likely come a time when you'll go seeking outside assistance to further grow your organisation. When you decide it's time to hone in your digital marketing strategy or content plan you'll want to be well versed on the pros and cons of hiring an agency vs a freelancer.

What do we mean by In-Group Favouritism? It means to prioritise products and ideas that fit with a group we share interests and are more aligned with. Learn more …

A bias of interest is something termed ‘Not Invented Here’. This is a dismissive attitude towards anything that is developed by others - “it can't be a good idea as if it were, we would have thought of it” - ie if it was ‘not invented here’, it's no good. If a customer does not identify with a product or service, they are less likely to want to use it.

Simply put, it is the idea that people value things more if they feel they have taken ownership of them. In marketing terms, there are lots of popular ways to use this effect to our advantage. Things like free trials, sample products, money off vouchers.

Confirmation bias is the effect where our mind searches for, interprets, favours, and recalls information that confirms or strengthens beliefs that we already have.