Google Display Ads: Size Specifications
Display ads capture people’s attention across the Google Display Network’s 2 million websites and apps. Google Ads gives you several ways to create display ads – responsive display ads, and uploaded display ads. We generally recommend using uploaded display ads which you can ask us or your graphic designer to create. This gives you better and complete control over what your ads look like. Responsive ads put your “ads look” more in the hands of Google.
Here are the most common ad sizes for the display network:
Size & Format
Your ads should be PNG, JPG of GIF* format.
Your ads should be no bigger than 150kb in size.
*Animated ads (GIF)Animation length and speed:
Animation length must be 30 seconds or less
Animations can be looped, but the animations must stop after 30 seconds
Animated GIF ads must be slower than 5 FPS
If you’re building HTML5 ads rather than PNG or JPG ads, please note the following directly from Google:
Requirements for using HTML5 ads
You should be able to gain access to HTML5 ads in your Google Ads account once your account has generated sufficient history on our platform and has met the following requirements:
Account has been open for more than 90 days.
Account has more than USD 9,000 total lifetime spend.
Account has a good history of policy compliance.
Bear in mind that meeting the requirements above doesn’t always guarantee access to HTML5 ads.
If HTML5 ads are unavailable in your account, you can apply for access via this form. Before you submit your application, make sure that your account meets the eligibility criteria listed below. You'll receive an email notification with a status update within seven working days of your application submission.
Account has a good history of policy compliance.
Account has a good payment history.
Account has more than USD 1,000 total lifetime spend.
To maintain continued access to HTML5 ads, please make sure that you don't violate Google Ads policies and sustain a good history of policy compliance.
In the meantime, you can use other options like uploaded AMPHTML ads or responsive display ads.
Make sure that you follow the correct display ads specifications.
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