If you’re a Google Ads customer of ours you may have heard us tell you that Google Ads campaigns can sometimes be slow to start. But what exactly does this mean and why does it happen?

Although we don’t have any conclusive data as to why we’ve seen a decrease in average CPC’s metrics over the last few weeks, we can assume this trend has occurred due to fewer advertisers on the Google Ads and Facebook Ads platform and/or advertisers having less budget and thus bidding less.

Since launching in 2012, Google shopping ads have continued to prove that they're a useful marketing tool for a massive number of businesses globally. Using this platform typically grants extended brand exposure and significant growth, often helping merchants to outdo their competition. But what are shopping ads? And what are some of the main benefits of using this to advertise your products online?

Ad extensions are something I get asked about ALL the time. How do they work? When will they show? What do they do? There are a number of different extensions available so I won't go into detail about each and every one but will cover all the most common.