Social Media Social Media

Everything You Need To Know About LinkedIn Ads

"No matter what size your budget or business, LinkedIn ads can help you achieve your marketing goals." This is what LinkedIn has said, but how do we know that it is correct? After running LinkedIn Ads for clients for a while now, I can definitely confirm that your budget and type of business do matter.

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SEO SEO

How Does Blogging Affect Your SEO?

It’s generally well known that your SEO can be heavily influenced by your blog content. But to what extent and how can you go about improving this vital SEO element? We delve into these topics and more in this blog.

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PPC PPC

Why is Your CPC Decreasing and CPA Increasing During COVID-19?

Although we don’t have any conclusive data as to why we’ve seen a decrease in average CPC’s metrics over the last few weeks, we can assume this trend has occurred due to fewer advertisers on the Google Ads and Facebook Ads platform and/or advertisers having less budget and thus bidding less.

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How to create an email marketing campaign that actually works

Email newsletters are one of the most common types of emails to send but they are equally some of the hardest to get just right.

We’ll outline below the top ways to ace your next email marketing project with some great newsletter examples at the end to show you exactly what we mean.

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