Everything You Need To Know About LinkedIn Ads
"No matter what size your budget or business, LinkedIn ads can help you achieve your marketing goals." This is what LinkedIn has said, but how do we know that it is correct? After running LinkedIn Ads for clients for a while now, I can definitely confirm that your budget and type of business do matter.
Instagram Now Showing ‘Least Interacted With’ and ‘Most Shown in Feed’ in the Following Tab
This week we’ve seen Instagram roll out a new feature showing two new category listings within the “Following” tab. The two new categories show you which accounts get the most visibility in your feed, and which you rarely engage with.
15 reasons why your business needs PPC Advertising!
Google Ads (formerly known as Google AdWords), is the most popular PPC advertising platform. You are losing money every day your business is not advertising on Google and we’ll explain why!
Five ways you'll ruin your Google Ads campaign!
We know that engagement drops quickly if your website is not shown on the first page of results, and the best way to guarantee you will be seen right at the top of the search engine is to purchase real estate on the front page as part of the Google Ads campaign.
How quickly should I see results from my PPC Campaign?
If I had £1 for every time I was asked this question I would be a very very rich freelancer! This is not a question that requires a straightforward answer and as with any advertising there is no guarantee of ROI when advertising through Google Ads.
4 Tips to reduce high shopping cart abandonment!
I was recently asked the question “how do I reduce my shopping cart abandonment rate?” - this is a tough question to answer with specifics without viewing the site or the analytics surrounding it but for the purpose of this blog, it’s a perfect question. I’m going to walk you through the top 4 basic things you should be looking at, evaluating and solving in order to improve your own abandonment rate.
You should be (but probably aren't) looking at these 4 basic but key website metrics!
Google Analytics can be complicated! But by knowing these basic metrics, you can get your foot in the door and improve your website and marketing.
What is remarketing and how does it work?
Remarketing, sometimes also known as retargeting, is a form of online advertising designed to keep your brand in front of bounced traffic. On average, only 2% of web traffic converts on their first visit. Remarketing aims to help capture the reach of the 98% of users who don't convert right away. But, how does it work?