Have you considered On-Page SEO to help your business rank higher in search engines? Optimising your web pages could give you a competitive edge over competitors.

Some of the most common On-Page SEO practices include optimising title tags, content, internal links, URLs and more.

Here are some essential SEO tips to take your website to the next level.

Page/Meta Titles

Meta titles matter! They're the text that gets displayed on SERP pages to indicate what the page is about. To write good meta titles, include a clear description and an actionable call to action. You also need to focus on keywords and make sure your content is unique to your website.

Alt Tags

Google takes alt tags very seriously, so make sure your images on your website have alt tags. Alt tags should contain as much information as possible to help Google know what the image is of and, in turn, how it relates to the content on your site. It's best to describe the image as specifically as possible.

Page URL's

Page URLs are used to find a specific webpage, but they won't always significantly increase your ranking (this will vary greatly depending on your target geographic area, target keywords and competition). However, using keywords in your URL can still improve your visibility.

Mobile Responsiveness & Mobile Website Speed

Mobile responsiveness — or whether a website is optimised to be functional on devices of various sizes — has become very important. It's vital to get this right, as it will rank higher in search results and boost your website visitors' experience. Google's Mobile-Friendly Test is a great tool to use to check your site's degree of mobile-friendliness.

Internal Linking

Internal links are links from one page on your website to another. They help reduce bounce rates, allow the user to stay engaged for longer, and are beneficial for SEO. For example, we can link "SEO services" here to our SEO page.

Overall Website Speed

Website speed is a crucial factor in your site's accessibility. If you want your site to rank higher in Google searches, make sure it loads quickly. To keep up with the competition, you'll need to make improvements to your site speed. Here are three ways you can do that: optimise your images, reduce redirects, and enable caching in browsers.

H1 Page Titles

A H1 page title is extra important because it's the most visible piece of text on the page. It conveys the content of your page to readers but also helps Google by structuring the content. This is why it's important to include your main keywords in your H1 title - to make sure Google understands what your content is about.

Headings

Headings are an important part of on-page SEO. They give your text structure and help guide readers through your content.

You've heard that headings don't impact SEO. Well, that's not the whole story. Headings do help users scan your page more easily, indirectly helping you to rank higher. If people can't find what they need on your page, they will bounce faster, and your bounce rate does affect your SEO.

Auditing

The best and easiest way to improve your SEO is by performing an in-depth SEO audit to highlight all the areas for improvement. That way, you have a plan of action. Get a free, no strings attached SEO audit from us here.

We all have room to improve, don't we? The best thing you can do for your SEO is to find out how we can help. We can provide top tips to increase your organic rankings or discover how we can help you skyrocket your SEO. Contact us for a free discovery call or head on over to our audit request page to request a FREE 50 page SEO audit.